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![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/39025ec90e8e32d172780d0fd6495b25/99da78ec-913c-42ce-a360-af43e65f9974_rw_3840.jpg?h=bebf458cd8b636666d6c1d4ae9891bdf)
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In the conception process for this new identity, I thought it was important to keep the minimalist approach the client had defined in there previous marketing materials. With this in mind, I created the mountain form with different abstract shape outlines found in real photographs of the mountains. HYOH is located in the Rocky Mountains and with that, I focused on invoking a sense of adventure, and tranquility with a modern concept of design.