Drawn & Digital Sketches
Primary Logo
Secondary Logos
Logo Specifications
Color Palette
Typography
Patterns
Banner Application
Website Application
Discovery Hub
Working with the SDSU Interior Design Department, I created a brand identity that expressed the values of the Discovery Hub. The Discovery Hub is a piece of educational furniture used to enhance imaginative play and interactive learning. The goal was to design an authentic, experiential brand incorporating principles from Reggio Emilia educational model, which focuses on children learning to form relationships and ideas through interactions with others.